This is Founding Well, a new kind of startup newsletter.
Rather than covering tech trends, deal flow, or business strategy, this newsletter is about what it feels like to build a company as a human being.
We explore the quieter, more personal realities of entrepreneurship: our values, motivations, and challenges, the pressure and expectations, and what it means for us to find joy and fulfillment in building something new in the world. ✨
Building it solo was never an option 🌳
“Because it's hard, because it's slow, because it's difficult, because it's tedious, because it's challenging…
If it's not fun when you do it—and if you don't get to do it with people you like, respect, and enjoy, people you can work with and can work through problems with, people you can storm with—Then I would actually say it's not worth doing.”
When the idea clicks, entrepreneurs go for it 🏃♂️
“Adults, who think of themselves as responsible and thoughtful, always ask, ‘Why?’ ‘Why would you do this?’ or ‘Why is this the way it is?’
But children? They always ask, ‘Why not?’ ‘Why not that?’ or ‘Why wouldn't this thing be the way it is?’”
A leap of faith into entrepreneurship 🦠
“I always loved science, but I was more excited by the translational aspects of the work, and how to leverage science to make products that ultimately help people.”
Everything always comes back to relationships 🤝
“In the end, our ability to interact with one another, connect, understand, help one another–all during our brief time of being alive on this earth–just feels like a core thing we should be focusing on.”
The good that came from a data breach 🦷
“We're going to get through this. It's okay. And… It's not going to be fun. But then that quote comes back, ‘This too shall pass.’ It's going to pass like a kidney stone, but it's going to pass.”
Dealing with FUD: fear, uncertainty, and doubt 🧗
“Being an entrepreneur and in an ownership position, you are the core function of the company, and that's important to me. I don't like doing things that I don't feel are moving the needle in any way.”
A startup born from wedding stress 🌼
“I was really focused on bringing beauty and creativity into my life, and then hoping that something would come out of it. I wanted to try and merge tech entrepreneurship and flowers, and it all just kind of came together.”